The Round Up Jan 2016

Business cards are still as relevant today as they have been over the past century.  Even with smart phones, apps and Bluetooth connections, being able to provide someone your details quickly, and most importantly accurately, is an essential part of business.

So when designing a business card in this always connected, social media society what is essential and what should you consider? 

We have designed a Business Card Cheat Sheet to get you thinking and help you come up with a layout.  Download it now by clicking here.

Obviously your business name, your name and phone and email contact details are critical.  Also essential is a logo and some way of communicating what it is your business does through a slogan, images or business description.  Often your business name and logo don’t completely describe what it is you do.

When it comes to contact details this is more a matter of personal choice.  If you are giving someone your business card you obviously want them to know the easiest way to get in contact with you.  This normally means providing your email address, not just a generic email, and provide them with your best contact number.  If you have a direct line and spend a lot of time at your desk then use it.  And if you are out and about a lot put your mobile first, possibly even leave your office phone off. 

Physical addresses are still important if you want people to engage with your place of work or you want to convey your connection to an area, but they can also be limiting. If you want to tell people you only service the Gold Coast, then include that. 

Email address and website details are essentials and for most businesses so are social media details.  If you or your company are active on social media then don’t just include social media icons, provide your actual handle or address.  But be warned if you don’t use social media, or use it badly, then loose it.  Don’t draw people to what you don’t do card card-body.

A lot of businesses want to include their mission statement or values.  This is nice, but doesn’t really mean much to the person receiving your card. Yet information about quality assurance and other compliance standards can communicate a lot, depending on your line of business.  For example, trades people including their builders license is often a good way of reaffirming your commitment to quality and professionalism.

After considering everything we have listed on our Cheat Sheet you often find that a one sided business card isn’t enough.  Double sided printed cards give you that extra space to communicate who you are and why someone would want to do business with you.  Some options cost a little bit more, 95 per cent of the time they are worth it.  

One last thing, if you do have a physical office or location people visit get some generic cards made up.  By that, we mean business cards without an individual's name and personal contact details.  You will be amazed the different things they come in handy for. 

We love how organised our clients can be with their clever marketing.

Airways Aviation are leaders in pilot training and scenic flights.  They regularly attend events with promotional flyers tailored to their target market.

Their team have designed a number of professional templates they can easily edit.  Once uploaded to Myredheeler we have it printed inside 24 hours, ready for their promo event the next day.